From the Wilson Family

LaMarr Wilson, born on October 22, 1977, in Chicago, was a pioneering force in the world of technology content creation. Known affectionately as "That Unboxing Guy," he launched his YouTube journey in 2008, transforming simple gadget reveals into joyful, relatable experiences that captivated millions. Over nearly two decades, he built a vibrant community across platforms, amassing over 3 million followers on YouTube, Instagram, and TikTok combined. His infectious energy, quick wit, and genuine enthusiasm turned complex tech—phones, gaming consoles, chargers, and smart devices—into something fun and accessible for everyone.

JLaMarr's career was marked by authenticity and generosity. Starting from his roots as a tech educator and coordinator in Chicago and Milwaukee public schools, he brought a teacher's patience and clarity to his reviews. He mentored aspiring creators, collaborated with major brands like Google, Xbox, Apple, and Nintendo, and even earned a People's Voice Webby Award. In 2025, he was honored as a judge for the 2026 CES Innovation Awards, a testament to the respect he commanded in the industry. Figures like Geoff Keighley remembered him as a cornerstone of the LA gaming and tech scene, someone whose warmth and generosity lifted others up effortlessly.

Beyond the camera, LaMarr was a kind, thoughtful friend and family member—the "go-to" person for those who knew him best. His videos often blended humor with real-life insights, from comedic runs through his home showcasing Belkin chargers to thoughtful reflections on life and peace. In his final birthday post, he celebrated a 48-pound weight loss and a sense of calm, reminding us how private struggles can hide behind public smiles.

His sudden passing on November 21, 2025, at age 48, left an irreplaceable void. The tech and creator communities mourned deeply, sharing stories of how his content brightened dark moments, inspired curiosity, and made technology feel human. Tributes poured in, highlighting his rare ability to connect, entertain, and uplift.